Importance of Videos in online marketing

Over the last few years, advertising through video has become one of the most powerful online marketing tools for several platforms. Videos are an adaptable and engaging content format that provides us with a real-life picture and easy to share across multiple platforms. Consumers like videos because it is easy to understand, entertaining and engaging while marketers love it because it can provide probably a massive return on investment (ROI) in many ways.

There is a scientific reason behind this why we prefer videos over text because 90% of information sent to the brain is visuals, and the fact is that visuals are processed 60,000 times faster than text. A video in which someone is talking to you is more personal than reading a text. It develops a connection with the brand and personifies it.

If you’re thinking about videos for your online marketing, then look at some of the below reasons why video marketing is so powerful.

1. Video Boosts Conversion rates and Sales

It has been proven that videos help to increase conversion rates and sales. Including a product video clip on your website landing page can boost conversion rates by 80% — something that just cannot be ignored in the world of digital marketing. Research has also shown that 74% of customers who watched an explainer-video regarding a product eventually purchased it.

2. Video marketing has a good ROI

Making a high-quality video might require hiring a professional video production company, but the massive increase in conversion rate provides video production a good ROI. 83% of businesses say that video offers a good return on investment. Although video production is not the easiest nor cheapest process, it pays off for a long time. Moreover, online video editing tools are continually improving as well as becoming more affordable. And perhaps your smartphone could make quite decent videos. The good news about video production is consumers gives value a clear explanation over the video quality production.

3. Video improves brand trust and awareness

Trust is the foundation of conversions and sales in any business. Online video ads are just a part of this and even now the best way to build brand awareness. The final purpose though is to develop trust between your potential audience to acquire repeat clients or customers. Making videos that provide consumers with helpful or interesting information is the best way to build trust and set up your business as an expert in the market.

search engine rankings

4. Videos Improve Search Engine Optimization (SEO)

Since Google owns youtube, publishing your video to youtube is the most effective way for SEO. Videos have become one of the main factors to affect your search engine ranking. A video is an excellent tool to engage your visitors on your website page. According to Cisco, online video will account for 79% of global Internet traffic by 2020.

5. Video appeals to mobile users

Video usage on smartphones has grown tremendously over the last several years. YouTube reports said mobile video consumption rises 100% every year. Since people prefer to watch videos on a busy schedule, and the number of smartphone users is growing, it results in increasing your video audience. It is essential for any videos that you build to display and stream appropriately on mobile devices.

6. Video Activates Even Laziest Customers

video marketing

A video is an excellent tool for learning, but it is also effortless to consume. The modern day life is very hectic to get time for you to go through lengthy product descriptions or dig deep into services. The present-day buyer wants to see the product or service in action. Video preference is among the most significant driving forces of utilizing video as part of your content marketing.

Video marketing can catch a large target audience, and it works on the majority of levels, even laziest types. Be sure you focus on not just to the eyes but will also to the ears of your prospective buyer. Your competitive advantage will get dual strength!

7. Visitors spend More Time on site

Because videos are more exciting and understood simply, site visitors will probably spend more time on your social media pages or web site, if it includes video content. People find it simple to look at videos to consume content when compared with reading through blogs or articles. Putting videos in your social networking profiles will appeal to new website visitors to your social media pages while boosting your reach. Publishing videos will even help make your brand effortlessly recallable and identifiable.


A video is probably the most favoured content forms on the globe, and the fact is that it isn’t apt to be going anywhere soon. And it seems sensible: in an impersonal digital world, we want to network and personality. We would like to hear and see individuals a real-life framework — it’s significant.

A video isn’t only entertaining, it is indeed among the best methods for getting close up to your viewers and provides them with a genuine look at what you and your company or perhaps your customers are carrying out.